DMF

Case Study

Human Scale

Challenge:

We were approached to create a unique and recognizable logo for DMF, hip-hop artist KYSEAN's lifestyle brand. Additionally, we were tasked with designing a basic fashion line that reflected DMF's values and set the foundation for more exclusive pieces.

Impact:

Developed a unique and recognizable brand identity through the creation of a professional and distinctive logo for DMF, which conveyed the brand's message and values to their target audience.
Designed an innovative fashion collection that reflected DMF's values and aspirations, resonating with their target market and creating a lasting impression on their customers.
Enabled DMF to establish their brand as a serious player in the industry by providing them with high-quality branding and fashion design services that effectively set them apart from their competitors.

Client

Kysean

Date

Sep 2020

Project Scope

Logo Design

Fashion Collection Design

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Final Deliverable

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1. Design & Development

We worked in close collaboration with the artist on the logo, to find something that resonated with them. This logo embodies a confident statement that resonates with the bold and edgy aesthetic that reflects the artist's vibrant musical style.

In addition to the logo, we had the unique opportunity to design an exclusive basics line for KYSEAN. This collection emphasizes simplicity, offering versatile pieces that can be effortlessly incorporated into daily wear. These pieces aimed to set the foundation for more exclusive pieces.

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DMF