For AVL, we were tasked with created a new logo and brand identity that reflected the values of the company, along with designing a new website and signage to establish a cohesive visual language across all touchpoints.
AVL Inc.
Apr 2021
Branding
Printed Collateral
Signage
Website Design & Development
Our creative journey with AVL began with the logo design. We aimed to create a sleek and modern emblem that would effectively represent AVL's core value of connectivity. After careful deliberation and collaboration, we developed a unique and memorable logo that perfectly encapsulates the essence of AVL.
Building upon the logo design, our next focus was on creating a cohesive visual identity for AVL. This involved selecting a color palette that resonates with AVL's target audience and conveys their brand personality. We also established typography, image and iconography guidelines to ensure consistency across all AVL's brand materials. By developing a strong visual identity, we have helped AVL create a consistent and recognizable brand presence across various platforms.
To provide AVL's customers with a seamless and user-friendly experience, we designed and developed a website that reflects AVL's visual identity. The website features intuitive navigation, engaging visuals, and informative content that effectively communicates AVL's offerings along with their brand message. Through meticulous planning and attention to detail, we have created a new website that not only showcases AVL's products and services but also enhances their perception in the market.
In order to reach a wider audience and increase AVL's brand awareness, we strategically placed impactful magazine advertisements. These advertisements were carefully crafted to capture attention and convey AVL's brand message in a visually compelling way. By utilizing eye-catching imagery, creative copywriting, and consistent branding, AVL's magazine advertisements effectively communicate the value and benefits of their products or services to potential customers.
Each touchpoint was meticulously designed to ensure brand consistency and to resonate with AVL's target audience. The result is a cohesive brand experience that communicates trust, efficiency, and cutting-edge technology.
