In order to secure funding and improve their product placement in larger stores in Canada, Boutique 6ix came to us to help them re-imagine their brand’s image, and become a brand that was attractive and up to date.
Boutique 6ix
Jan 2022
Brand Strategy & Identity
Packaging Design
Website Design
MIMPACT Studio was engaged by a Boutique 6ix to revitalize its brand and product packaging design to reflect its core values and aspirations. We conducted extensive research into the industry, target customers, and competitors to develop a brand strategy that aligned with the company's mission and values. Drawing inspiration from the founder's ideas, we crafted a distinctive and unforgettable brand identity. This involved creating a fresh logo, selecting an appropriate color scheme, and choosing typography that would give the company a contemporary and polished image. These initial steps were crucial in establishing a strong foundation for the brand strategy and philosophy, ensuring that it resonated with both the founder's vision and the desired target audience.
The discovery and branding phase of Boutique 6ix unveiled the brand’s values, mission and purpose, among other things; and made it clear how to tie their core vision with the visual elements of the brand.
With this, we created a brand identity for Boutique 6ix that captured the simplicity of its products and embodied the company's values and aspirations. In an industry filled with confusion and uncertainty, we aimed to provide a breath of fresh air through clear and simple imagery, type, and language.
After figuring out the Brand Identity and Strategy, the largest part of Boutique 6ix’s rebrand was creating a new website. The site met the needs of the business by providing information on services, products and the company, while also exuding the brand’s new visual style. This site makes heavy use of fluid motion graphics the add to the light, airy and soft concept of the brand. . The user-friendly website that showcased the company's story, products, and values while allowing customers to easily purchase the products. The end result was a revitalized and cohesive brand that attracted more customers, enhanced the company's market position, and helped it achieve its growth goals.
In line with the brand's commitment to transparency, we designed minimalist packaging for the shea butter. The limited information on the package reflects the brand's honesty about the product's natural and organic ingredients. The simplicity of the design allows the quality of the product to shine through, appealing to customers who value straightforwardness. This extreme minimalism reinforces the brand's dedication to openness, building trust with consumers.
